China Merchants Bank Product Design Of Credit Card, No Accompanying

Rapid development of mobile Internet technology, the traditional financial and commercial scene intersection fusion, more and more people choose to complete the financial needs of mobile devices. Traditional payment models have been affected by the original third party payment instruments. It is not only to seize the online payment, now pay this big cake to seize the line. Commercial bank customers, products and channels are divided in varying degrees, the rapid development of Internet banking, banking industry has not understand, can not keep up, the traditional banking industry has formed a great challenge.2015 balance treasure users exceeded I billion people, fund size of more than 5400 yuan, the balance of treasure is ant financial offer a product line, in a very short period of time can actually there are so many users, such a huge pool of funds, which can see the rapid development of Internet banking. If the banking sector is not able to respond effectively, its customers and markets will be far from them. Whether the banking industry can make a strong response, and strive to dominate, will determine the success of the banking industry.With the mobile Internet technology more and more people choose to complete the financial needs of mobile devices. China Merchants Bank has long been an extension of the Internet industry, hoping to be able to bank quality services through the Internet into the field of consumer spending in the future. The traditional credit card consumer era has received a shock. So the China Merchants Bank credit card were product design, design of a physical card credit card, to build a mobile app, by phone to complete all of the credit card use functions, the future through the mobile phone can complete the financial needs and life needs. At the same time, want to use the phone to the past, customer looking for a bank, the individual model into a two-way model of bank and customer interaction, to strengthen the interaction between banks and customers. And, combined with customer feedback, better marketing, better customer service. Based on China Merchants Bank launched "shadowless accompanying credit card carries on the SWOT analysis, analyzed the shadowless launched with credit card of the external opportunities and threats, and internal strengths and weaknesses. Finally, with SWOT analysis, the accompanying shadowless credit card marketing strategy gives some suggestions...