X Red Jujube Company Network Marketing Strategy Of Retail Research

With the rapid development of the computer technology and internet, online retailing has already become an important business model, It has changed the way people live and work. It not only provide a convenient way for customers to experience and purchases, but also provide enterprises with widen marking channels and enhance their competitiveness, Many enterprises consider online retailing as an important distribution channel, But blindness development of online retailing, will bring negative effects their offline business. X company can be classified into small and medium-sized enterprises of red dates industrg, under the inference of leaders in this industry. X company started its online retailing. Since its products series are relatively sparse, and hasn’t developed New products for oneline retaling timely, It meet with negative effects, X company wants to elevate its total sales by adjusting marketing strategies.In this paper, we will take X company as a research subject, Based on 4C theory, we will adjust X company’s marketing strategy, in order to increase its sell. As regards to customer demands, we’ll conduct In-depth studies now customer are participation in product development; As regards to customer communication, we’ll research how X company build its brand, brand story and cartoon image; in cost strategy, based on data analysis, we’ll research now the company can develop products that meet customers’ needs, reduce the which can also reduce company and customers cost. Finally, now to offer convenient packaging will be steadied in the convene strategy.On conclusion of the study, through empirical research, the X company launched on-line retail business conducted an urgent need to develop new products, at the same original product line differentiate. Company to 4C theory, exploit of instant food and to market products that greatly enhance the company’s sales, sales of instant food products in the overall category higher proportion reached 40%. After the introduction of new products, the market performed well, consumer customer more agreeable, reflecting the development of new products will help enhance the competitiveness of enterprises. In the subsequent development of enterprises, X company from the consumer’s needs, characteristics of consumption, as well as changes in the external environment for the timely adjustment of marketing strategy, in order to keep the business sustainable development.