Marketing Strategy Of China CITIC Bank Zhengzhou Branch Of The Market

In recent years, in accordance with the relevant provisions of the WTO, China's financial market is gradually opening up, foreign banks have by virtue of its own experience in marketing has begun to gradually develop in the Chinese market, and with the gradual rise of the number of local banks, city banks so that China's commercial banks face tremendous pressures and challenges in the development process. In addition, with the rapid economic level, the bank customer demand for financial products is beginning to show the diversity, individuality, the traditional way of financial services is no longer able to better meet customer needs, commercial banks must continue to develop new products through the to cater to the needs of consumers, it also increases the cost of product development banks; in addition, in order to expand its customer base, the commercial banks to develop new customers, maintain old customers increasing difficulty and cost, improve the existing mining customers, and strive to make existing customers to help banks create greater value, is an issue of commercial banks should actively explore. In this case, establish a clear marketing strategy, it is very important.This paper introduces the research background and significance, CITIC Bank Zhengzhou Branch marketing environment is analyzed. And marketing conditions Zhengzhou Branch of China CITIC Bank were discussed, which analyzes the problems and reasons exist, found that the main problem in the course of conducting marketing exist are:inadequate marketing management level, the homogeneity of financial products and services the phenomenon is more serious, and customer relationship marketing fully enough. After marketing strategy in China CITIC Bank Zhengzhou branch determined, for the effective implementation of the marketing strategy of Zhengzhou Branch of the proposals in order to effectively facilitate the identification of Zhengzhou Branch of marketing strategy, these major recommendations include changing personnel Marketing awareness, improve internal management level, for the marketing of human resources to provide adequate security, and establish a strong corporate culture.