The Study Of Dang Dang Value Chain Cost Management

Online shopping is a new industry,it is due to the emergence of mobile Internet and the gradual development,after the initial rapid development,and gradually formed a B2 C online shopping for the pilot of the prototype.With the logistics,payment and other related services gradually improve,online shopping penetration rate will be further improved with the online shopping market continues to improve contrast,many electricity supplier companies are in the red.Even companies in sales volume is increasing,because the profit resulting from the limitations of low-cost sales are still unable to fill the storage costs,technology research and development investment,which makes enterprise group seeking higher profits away to explore the reasons for the loss had to.In this paper,Dangdang example.Dangdang is an e-commerce business,the nature of its business is destined to various sectors need to work together to complete the transaction activity,in this context,we introduce the theory of the value chain,by deconstructing the value chain to identify the corresponding value activities.Meanwhile,the negative profit for the current situation Dangdang to explore optimization strategies from the perspective of the value chain cost management.Finally,the comparative analysis of data from the logistics,information flow,capital flow and three industry business models Jingdong Mall.Dangdang warehousing for higher costs,we recommend the establishment of logistics platform,logistics,and control storage costs.Dangdang for R & D funding shortage problem,propose to increase the R & D capabilities and investment information in order for enterprises to achieve more profits.For a long Dangdang cash cycle situation,it proposed to speed up cash flow,improve capital utilization.Finally,he summed up the experience and lessons learned will help future development.