Business Model Innovation Based On Big Data

Data explosive growth with the rapid development of information technology, big data era has arrived. The development of big data and its technology make it possible for people to find the data's value and application it. It also has an ignore influence on the enterprise business.How to face the opportunities and challenges brought about by the era of big data, and how to more effective and science the power of big data become a problem that many enterprises pay close attention to and thinking.This paper studies from the perspective of the elements of business model innovation study the big data influence on business model innovation, the big data and its technology with its more comprehensive, objective data and a more scientific, powerful data analysis as the foundation, improve the efficiency and scientific of data analysis, influence on the constituent elements of business model, and the business model innovation. First of all, this paper introduces the related research status at home and abroad, to the big data, business model, business model innovation has carried on the review and summarize the meaning of elaborated in this paper, we study the theoretical basis, introduces the application of big data in business model innovation. Secondly, study the relationship between the big data and business models, compares the difference between business model innovation based on big data and the traditional business model innovation, it is concluded that the three advantages of the business model innovation based on big data, which are innovation motivation, initiative and innovation frequency. Based on this paper's research,this article from the four elements of business model as the breakthrough point study the effect of the big data on business model innovation, build the model of business model innovation based on big data. Thirdly, this paper analyzes the Alibaba microfinance in the financial sector credit based on big data, and compare it with the traditional commercial loans, big data is verified the feasibility of the development of business model innovation. This article not only to study the big data's opportunity in business model innovation, and study based on the data of business model innovation in technology and regulations are faced with the problem, and put forward the feasible countermeasure. Finally, based on the research summarized and prospect the big data's application and development in business model innovation.This article research results for big data's research and development of the business model innovation provide certain support, it has the basis of fundamental significance.