Research On The Business Model Innovation Of G Company

With the continuous development of science and technology,modern industrial production has ushered in a period of rapid development since the beginning of the 21 st century.In the development of the national economy,manufacturing plays a very important role.In the new industrial environment,the business model of many enterprises cannot match the economic development and technological progress.With the promotion of China's reform and opening up to the promotion and upgrading of various industries,more and more manufacturing enterprises have realized the innovation of business models with the advantage of the Internet.This paper selects a fire protection system manufacturing enterprise as the research object,and uses case analysis method,questionnaire method,literature research method,etc.,based on the business model ecosystem model to deeply analyze the relevant problems of the company's business model,and design a new one for it.business model.First,this paper studies the relevant theories of business model innovation,and introduces business model innovation and business model ecosystem,explaining the composition and interrelationship of business models from five aspects: strategic positioning,target customers,business systems,partners and profit models.Secondly,it introduces the company profile and development of G company.Through the analysis of the daily operation of the company,combined with the questionnaire survey method and interview method,it tries to find the problems existing in the company's existing business model.After research,the company is found.The problems of strategic positioning,partners,target customers,business systems,and profit models fundamentally analyze the advantages and disadvantages of the current business model of the enterprise.Thirdly,combined with the 6-element model of business model innovation,it proposes new ideas from strategic positioning innovation,customer interface innovation,partner innovation,business system innovation,and profit model innovation,and combines theoretical knowledge base to obtain business model improvement for enterprises.Innovative design.By comparing with the old business model,we can find new innovations in the business model and propose new strategies for the company's business development.This paper analyzes and organizes the original business model of G company,finds problems and deficiencies,and focuses on big data and mobile internet as the link to create a business model innovation road for G company to adapt to the development of the times,which has certain research value.Through the research of G company's original business model,this paper finds out the problems and shortcomings,relying on big data and the Internet,and tries to create a business model innovation road for G company to adapt to the development of the times.