Strategy Research On The Internationalization Development Of CRRC

In recent years, with the rapid development of the word's rail transportation equipment industry, and it has shown a great extent of growth as well. The rail transportation equipment industry as a strategic emerging industry in China, has got great concern from the Party and the leaders of China. High-speed railway as one of the rail transportation equipment industry product, is a green and convenient product, and has changed the way of people go out, and increasingly gathered the interests of the world. Now the rail transportation equipment industry is facing a historic opportunity. The CRRC, who is not only the leading enterprise of China, but also have important status in word's rail transportation equipment industry, is now improving their management layout towards to internationalization and globalization.Due to the current internationalization development of CRRC at a low level, besides we are now facing the historic opportunity of the development of the rail transportation equipment industry. In this situation, research on the internationalization development strategy of CRRC can guide for CRRC's international management and has strong significance.This paper based on the theory of internationalization strategy. First of all, it elaborates the internationalization development process of the CRRC, which including three stages,such as import and export trade stage, overseas cooperation stage, and comprehensive development stage. Secondly, it analyzes the current situation in the internationalization development of CRRC. Although the extent of CRRC's internationalization management are deepened, but compared with the industry giants, it also has a long way to go. Then around the internal and external environment faced by CRRC, the paper analyzes its strengths,weaknesses, opportunities and threats, and formulates the strategy in marketing, human resource, brand, strategic alliances and overseas mergers and acquisitions field. Promoting market upgrade, increasing international talents' introduction and training, strengthening brand building, developing strategic alliances and implementing overseas mergers and acquisitions are the direction of CRRC's internationalization management. Finally, to guarantee CRRC's internationalization development strategy can implement in a better way,the paper put forward some suggestions, such as increasing research and development's investment and enhancing the level of independent innovation, improving the service system and strengthening the maintenance, based on the actual situation of CRRC and buildingcharacteristic company culture, weakening the double cultural differences and focusing on integration. It aims to be able to offer information and references to the future internationalization development of CRRC.