The Research Of Tourism Optimization Strategy Based On Tourist Satisfaction Evaluation Of Hengshan Mountain Scenic Area

Since the 21 st century, the tourism industry of China have been developing prosperously. At the same time, the problem on the scenic public transportation,health resort, the developing of tourist resources,safety facilities, dining and accommodation, tourism product and other aspects increased prominently, which seriously affected the tourists experienced value, leading to reduction in the number of visitors and tourists' satisfaction decreasing.while in a large extent, tourist's satisfaction will affect the future development trend of Chinese tourism industry and the the sustainable development of tourist attractions, so visitors satisfaction survey is an urgent research questions in contemporary tourism academia.The research of Tourism optimization strategy based on Tourist Satisfaction Evaluation of Hengshan Mountain scenic area aimed at the continuous improvement of tourist satisfaction, the enhancement of attractiveness and promoting the transformation and upgrading of scenic spots.Firstly,summed up scholars tourist satisfaction and Hengshan Mountain scenic tourism-related research, according to the relevant theoretical foundation and Hengshan Mountain scenic tourist development survey conducted research design and reconstructed Hengshan Mountain scenic tourist satisfaction evaluation index system.Used AHP model to determine the weight of each index,then used the fuzzy comprehensive evaluation of the Hengshan Mountain scenic tourist satisfaction measurement principle, At last,established tourist satisfaction evaluation model which having the features of Hengshan Mountain scenic;Secondly,by integrating the study design and the real results of Hengshan Mountain scenic tourist satisfaction survey, concluded that the result of Hengshan Mountain scenic tourist satisfaction is "normal";Finally, Hengshan Mountain scenic Tourism optimization strategy: continue to improve the scenic environment, and actively integrate tourist resources, efforts to optimize scenic transportation facilities and develop resorts catering and accommodation market, focus on improving resort services and management level, the further development of the scenic area shopping and entertainment.