Research Of Tourist Market In Wudang Mountain Scenic Area

Wudang Mountain is the Holy Land of the Taoism, which is not only the national scenery of China but also the heritage of the world. It famous for its florid natural sceneries, the magnificent ancient architectures, the profound Taoist culture and the supernatural Wudang Wushu. We can say that Wudang unparalleled beauty, natural beauty and cultural unity of the United States a high degree of harmony, which is regarded as the unrivalled and immortal mountain of Taoism. It is unexampled compared to the other mountain-type landscapes resorts because of its various tourist resources. However, the resources superiority is only one of the basic conditions of tourism development; the tourist source market is the competitive focus. In order to achieve many breakthroughs in the tourism economy of Wudang Mountain, we should analyze the present tourist source market and fix the intending market in future. Only in this way can we guarantee the healthy, steady and fast development of the tourist industry. This article contains seven chapters:Chapter one is exordium. It introduces research background, topic foundation, research significance, research progress and contents.Chapter two is theoretical principle. In the first place, it defines some concepts, such as tourist, tourist market and tourist source market. And then, it gives a sketch of the space-time structure theory of tourist source market, behavioral theory of tourist and the market segment theory.Chapter three describes the overview of Wudang Mountain Scenic Spot and survey questionnaires design.the general situation of tourism development of Wudang Mountain. Firstly, it summarizes the condition of tourist resources. Secondly, it presents the general situation of tourism development;and then on the tourist market survey questionnaires and survey the basic profiles are introduced.Chapter four, this paper comments on the empirical studies on the tourist source market of Wudang Mountain. With the analysis of the tourist source market’s space-time structure, questionnaires are designed. In accordance with the final materials and data, it analyzes the tourist source market characteristics.Chapter five, this paper positions the tourist source market of Wudang Mountain from tourism image, geographical space and the type of travelling products.Chapter six, factors of tourist source market and marketing strategies are put forward in this part.Chapter seven is the summary of this paper, including result of this study, new ideas and defects.