Investigation And Proposal Of State-owned Commercial Bank Internet Financial Business

Internet finance derives from America to China, which booming in 2013 in our country and leads to tremendous change to the whole financial system. The most powerful participator and the core of domestic financial system, State-owned commercial bank are impacted enormously by the vigorous development of Internet finance. As the influence expansion, domestic scholars have done a lot relevant researches. Based on the above background, this paper aims to find the way to help State-owned commercial bank to cope those impacts from Internet finance.Firstly this paper gives a clearly definition of Internet Finance, Business of Internet Finance and the subject of Internet Finance Business. After that, this paper introduces the processes of Internet Finance; summarize its advantages compares to traditional finance operations. Secondly, this paper analysis impacts on Internet finance enterprise to State-owned commercial Bank from both macro and micro aspects. Thirdly, this paper focus on ICBC,the largest scale bank in China, to analysis Internet finance business situation launched by State-owed commercial Bank. This part analysis strategy, advantages, experiences and weakness of ICBC's Internet finance business. In the last part, this paper gives six proposes on Internet Finance Business, which launched by State-owed commercial Bank.As Internet financial reversed transmission interest rate marketization and speeds up financial disintermediation, Internet finance enterprises cause huge impact on deposit and intermediary business of State-owned commercial Bank. In addition, Chinagovernmentpromotes inclusive finance these years, leads State-owned commercial Bank have to begin transform and launch Internet finance business. After analysis the new type of business launched by ICBC, this paper suggest State-owned commercial Bank launch their Internet finance business as follow proposal:building electric business platform;upgrading the product line;comprehensive information on all departments; focus on developing network loans; cultivating inter-disciplinary talent; by using multi-channel to promote marketing.