Study On The Impact Of Mixed Operation To Performance Of SPD Bank

In the condition of economic globalization is accelerating, the world financial environment intensified competition, reforming the operation of financial industry has been promoting greatly. Since, domestic and foreign researchers have different opinions on selecting whichbusiness model as "separate operation" and "mixed operation" about the financial industry.In 2015, the area along the Chinese economy, RMB internationalization, capital projects such as open policy and the rapid development of foreign trade and investment, the real economy to speed up to go out for commercial bank internationalization development provides opportunities and create a favorable external environment. The securities regulatory commission is studying on the basis of commercial Banks in risk isolation for brokerage licence system and supporting arrangement, but due to the current laws and regulations, does not have a bank successfully apply to securities licence, through direct purchase or subsidiary own brokerage shares become the focus of concern of the Banks with securities licence. In addition to the CDB founded by direct way of holding the securities, listed commercial Banks in only seven Banks indirectly by subsidiary holding brokerage, equity, if the commercial bank law "changes smoothly completed, Banks could come as early in the second half of 2016 brokerslicence. This means that the era of financial mixed operation or will be coming.Based on above a lot of confusion. In this paper, through to the domestic and foreign scholars related literature and summarized based on, analysis of the necessity of mixed operation of commercial banks in China: business model of commercial banks reform process highlighting the gradual development of mixed operation; mixed operation benefit outweigh the disadvantages, the choice of mixed operation to promoting the development of the banking sector, the development of financial globalization for the mixed operation provides opportunities; market diversified customer demand determines the new direction of the development bank. The with Shanghai Pudong Development Bank as an example. Analysis Shanghai Pudong Development Bank, mixed operation status, at the same time, through the empirical analysis to explore whether the mixed operation can improve the operation performance of the Shanghai Pudong Development Bank. Therefore using the software will collect 2005-2014 Shanghai Pudong Development Bank annual report data for empirical analysis. Through the linear regression analysis showed that the conclusion of the study: mixed operation can significantly improve the operating performance of the bank, at the end of this paper, from the perspective of practice management and marketing for the healthy development of banking industry mixed operation provides certain theory support in the.