| With the in-depth development of globalization and the brisk demand of general public for physical fitness,China is a big country of sports,which has a broad market of sports activities and the sporting goods market is also increasingly fierce in expanding and competition.Just as Chinese economic development mode is transforming and upgrading,Chinese consumers are also changing their habits in consumption styles and levels rapidly.Consumers now pay more attention to the brand reputation,quality and services of products;conversely price factor of products becomes less important in the high-end consumers.As a national sports brand,25 years development process of Li Ning looks like a microcosm of the development of China's sports brands,which not only have success and progress,but also stay with ups and downs.Now as the representative of the national sports brands in the process of development,Li Ning has to suffer fierce competition from international brands,such as Nike,Adidas and so on,which is very difficult.How to achieve their own brand value and complete the strategic transformation in an increasingly competitive market place,which is a vital issue for the company to solve."Internet plus" is a new form and new format of Internet development,which is the innovation of knowledge society under the impetus of the evolution of the Internet and its economic and social development of the birth of the new form.With the integration of communication technology and Internet,"Internet plus" let the Internet and traditional industries integrate in the depth,creating a new ecological development.For example,currently and the future for a long period of time,E-commerce will play the most important role in the marketing process.Who can take the development express of E-commerce,using "Internet plus" thinking for products marketing strategy,who will occupy the commanding height of the market and gain the opportunities and advantages in the market game with fierce competition. |
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