Heilongjiang Province Snow Tourism Industry Support Policy Research

Ice and Snow Tourism is an important part of winter tourism, snow and ice resources is a major tourist attraction, with ice and snow culture connotation, sightseeing snow, winter sports, snow holiday, festival celebration, snow and ice entertainment as the external manifestation of experience nature tourism. Ice and Snow Tourism is an emerging tourist activities in recent years in our country flourished, has made rapid development, showing its unique charm in the tourism market. Our snow tourism started late, but has shown broad prospects for development, along with a growing number of domestic tourist destinations of snow and ice, the competition intensified. As China's Heilongjiang province earliest snow tourism, a single show, the situation has been broken, the share of the domestic market share has been skiing there was a substantial decline, is facing a huge challenge for domestic and internationa. In December 2008, Heilongjiang Province Economic Work Conference, at which Ji Bingxuan secretary proposed the building of "eight economic zones" and the implementation of the "Top Ten Project" concept, advocated speeding up the development of tourism. In Heilongjiang Province Z, the Tenth seven plenary session examined and adopted the Heilongjiang Province, eight economic zones "plan of resolution for the Heilongjiang Provincial Tourism indicate the direction work and make specific demands. Development of tourism development without the active support of the policy, but fiscal policy, tourism policy and other problems have hindered the development of tourism development zone scenery in the north of Heilongjiang province, must be resolved.In view of this, the concept of starting from the ice and snow tourism, based on sustainable development theory, theory of comparative advantage, combined with the theory of industry, competitive advantage theory, incentive theory and incentive regulation theory, summarizes the characteristics of Heilongjiang snow tourism as well as socio-economic impacts Advantage on, elaborated of the winter tourism industry and support the status quo policy, the main analysis of the winter tourism industry development status and current policies, analyzes the outstanding advantages of the winter tourism industry development, the current support policies of the winter tourism industry The content and effect, the existing problems and the causes are analyzed; investigate the useful experience of other countries through the snow tourism industry and domestic support policy, put forward relevant suggestions on this basis, including the Government's overall planning and coordination of various industrial chain development, government the use of active fiscal policies to support industrial development, widen the channels of financial support to improve the quality of tourism talent management, government relaxed land policy, to strengthen the coordination of the development of related industries and other policies, in order to better promote the development of the winter tourism industry.