Study On The Database Marketing Strategy Of Beijing Champion Consulting Co., Ltd.

With the continuous development of market economy and rising of labor costs, private consulting firms with manufacturing sector as targete are facing unprecedented difficulties. A constant decline in China's manufacturing output and numbers of new orders, combined with labor force shrinking, has led to the factories controlling and reducing the budget for training and consulting, resulting in intensifying industrial competition among the consulting firms and continuous decline in the sales performance. Besides, increasing presences of foreign consulting firms have gradually reduced the market share of private consulting firms. Under this background, in what way can consulting firms overcome the adversities, with repositioning and innovation based on the existing safes model? In this article, private consulting firms are used as the object for anarysis of the database marketing and implementation of the recommendations.In an increasingly fierce market environment, companies wishing to maintain enduring prosperous development need to shift marketing ideas and adopt database marketing to find target customers, develop potential customers and maintain existing customers, so that the companies can reduce the marketing costs and make targeted marketing efforts. Based on an extensive practices and surveys, this article seeks to analyze database marketing applications and management of consulting firms and by description of practical internal training and operating activities of the Beijing Champion Company to provide a reference for adopting database marketing strategies of private consulting business.Five chapters are covered in this article as bebw:Chapter I "Introduction" presents research background and significance of the article, summarizes reviews of domestic and international documents and introduces the structures and contents of this article successively.Chapter II'Theoretical basis of database marketing" firstly introduces concepts of the consulting industry and the database marketing, then the roles and strengths of database marketing and at last the operational procedures and management approaches of database marketing.Chapter III "Situation analysis of database marketing of Beijing Champion Consulting Co., Ltd." analyzes Beijing Champion Consulting Co., Ltd. with the method of case study, mainly focusing on the significance of Champion's database marketing, its current system and existing problems as well as the reasons behind the problems.Chapter IV "Specific database marketing programs of Beijing Champion Consulting Co., Ltd." in a practical and operational level describes the consolidation of customer information, adjustment of the sales team, database marketing channels and customer loyalty management.Chapter V "Recommendations of implementing database marketing for domestic companies" in turn introduces recommendations concerning the overall planning of the database, establishment and maintenance of the database, data mining and analysis, and the effective implementations of marketing strategies, etc.Chapter VI "the conclusion", is to review and summarize the whole article.