An Empirical Study Of Perceived Features Of Smarter Exhibition Based On IPA Assessment

Smarter Exhibition originated in the Smarter Planet, Smarter City,Smarter Tourism. At present, Smarter exhibition has been preliminary studied by scholars but Smarter exhibition is still worth studying. Smarter exhibition,which is developed by exhibition enterprise, ICT enterprises and government,is run by the exhibitors, industry association, exhibition hall, the audience and other profit-seeking organizations and non-profit institutions. Ubiquitous Network, Internet of things, Big Data Technology, cloud computing technology is considered as the core technology of Smarter Exhibition..Smarter Exhibition,which is based on new information and communication technology,whose core goal is improving satisfaction and managing.forecasting,and making decision efficiently by data, is dominated by both government the market. Smarter Exhibition can provide information service, on-site supervision, market supervision, e-commerce, marketing, CRM,exhibition tour for users.Through the analysis of IPA evaluation, Smarter Exhibition's construction in Guangzhou is considered at the primary stage. Information service, Efficiency raising performance is found the most outstanding service of Smarter service.However,due to the low digital degree of public information,lack of the strength of the ICT enterprise,and the lack ofcooperation between government and enterprise,service of Smarter Exhibitionin Guangzhou lack of service scope,function type and the quality.