Research On The Transformation And Upgrading Of FENDA Technology Company

With the slowdown in China’s economic growth,the traditional export processing economy profit margins continue to be compressed,China’s economy and society are facing more and more challenges of the new normal.In the face of this economic environment,we need a number of traditional processing enterprises to carry out the transformation and upgrading of industries and products for the economy to add a new growth momentum.Especially in the industrial economy into a high degree of science and technology and the Internet of the moment,but also need to study some of the characteristics of the era of excellent transformation of enterprise cases,for other companies to sort out the model.FENDA technology as a typical export processing enterprises listed in developed coastal areas in recent years,is also facing the traditional ODM market growth rate decline,industry competition intensifies,more difficult to develop new business development difficult.Company management layer based on the company’s long-term development strategy,according to the company’s existing technology base proposed strategic direction the transition to the intelligent hardware integration service provider,and within three years basically completed the task of this one transition.The through industry research focus analysis of the Fenda technology transformation strategy formulation and selection of transition path,through the Boston matrix analysis was carried out to study the effects of transformation in the process of product strategy,finally,it puts forward some suggestions on the transformation of the enterprise under the new normal.From Fen technology implementation of the restructuring measures,companies on the one hand firmly grasp of old and new business of alternating frequency,pays special attention to the upgrading of old business development,for research and development of new business investment to provide abundant cash flow security;on the other hand,seize the rapid development of intelligent hardware outlet,the company accumulated in the field of radio acoustic research and development advantages,increase investment of hardware,hard,soft cloud integration and wearable devices,mobile medical service,virtual reality more intelligent hardware new areas of new product development and transformation of the company has been highly recognized by the capital market,the market capitalization of the company increased more than ten times.In the transformation of market entry,companies do not have too much energy to carry out the construction of its own brand,but in the industry competition is uncertain,the stable demand seize the enterprise market,properly carry out self brand construction;in the transformation of the mode of choice,companies use the capital market to encourage industry mergers and acquisitions opportunities,carry out around the main upstream and downstream enterprises merger the acquisition of shares of the merger,European friends of science and technology,science and technology,the light gathering Otto and several high-tech Hard Suits Inc,to enlarge the scale of enterprises in transition;grasp the rhythm,the company using the Boston matrix product strategy analysis,the relationship between product structure and corporate strategy to balance the transformation of early and middle and present the transformation of new and old do substitute degree;in the transformation of the environment to create,through employee equity incentive plan,the new mode of supply chain layout creation A more efficient operation mechanism inside the company,and in a relatively short period of time the success achieved by the traditional processing enterprises to technological innovation as the leading science and technology enterprise strategic transformation goals.By analyzing in depth the transformation of FENDA technology company strategy and path,this paper comes to realize successful transformation of five reasons: through equity incentive measures to enhance the context of family enterprises management level;grasp of the industry’s outlet,ahead of launch technology and the layout of the market;the use of capital market to achieve epitaxial growth;always keep cash flow business.For ongoing transformation provides security funds;dig the chance of big data services,through the supply chain to explore the platform company into.At last,the paper put forward that the traditional manufacturing enterprises to do a good job on the basis of accurate market and corporate positioning analysis,for the development of enterprise strategic transformation path and direction,grasp the technical layout and market entry node,do a good job the enterprise’s internal management and cash flow distribution,around the main business of the multiple forms to expand the smile curve,firmly controlled the transformation of various types of risk.