The Research Into Impact And Countermeasures Of ITFIN On The Traditional Banking

Development of the Internet brings information technology technological change worldwide,traditional industries also caused great impact.The financial sector as the oldest profession in the face of this inevitable tide of the Internet 's impact.ITFIN,mobile banking,mobile payment and other financial innovations have changed people's lives.Future technology will continue to progress,the ITFIN platform will continue to improve,the mainstay of the bank from the financial sector has been inevitable since the snatch customers.Retail banking as the most customer-facing industry sectors,especially the last two years of deep feelings.How to deal with the challenges of development themselves,every bankers should think about in practice is very meaningful.In this paper,the development of retail banking made a first study,from domestic and foreign literature in this area is not difficult to see that the traditional banking sector due to the development of a long time and a large volume of traditional business,lack of sensitivity to new technologies and new directions.In order to maximize the benefits plus the goal of the business philosophy,resulting in poor customer experience,technological innovation is slow and other issues,the development of the Internet told finance provides a breeding ground.ITFIN,especially after China's Internet to carry out financial business case analyzes.Especially in the financial industry Internet prominent "P2P" banking business were analyzed.Internet derived financial advantage embodied in the low-cost,high speed,good customer experience and a high return on investment.These features result in the short term from the Internet financial platform to absorb a large number of retail banks in the hands of customers.Then it analyzes the current major retail banking business impact,and the degree of difficulty.From the aspects pointed out the difficulties of originFinally,the paper believes that the Internet is not immune to the financial,retail banks' own characteristics and advantages of its departure,the four directions should strive for development.First,armed with the theory of self-transformation business philosophy,with their own Internet +;two to innovative ideas into business operations and management,whether products or management needs continuous innovation;Third,we must actively carry out intermediate business and interbank business and financial Expand Internet competitive differentiation.Fourth,we must strengthen cooperation and learning,trying to learn the advantages of ITFIN at the technical level,and with the cooperation to achieve mutual benefit and win-win,while strengthening cooperation with governments and regulatory agencies,the Internet and financial efforts to develop a different way.