Study On The Effect Of Export Diversification On The Technical Innovation Capability Promotion

At the age of economic globalization, enterprises make International deployment activel y for seizing the current development opportunities and improving the business performance f urther. During the process of internationalization, promoting the innovation ability for long-te rm development of the enterprises has been the main focus that many researchers and manage ment pay attention to. Export is the primary form of realizing internationalization business for enterprises, and it has been shown in the past studies that there is learning by exporting existi ng in the enterprises of developing economies. The main strategies of china's exportation ente rprises is Export product diversification and Export market diversification. How will the Expo rt diversification strategy influence the enterprises' improving innovation ability through learn ing by exporting? What's the difference of learn effect in different industries and ownership e nterprises?First, on the basis of existing research, the paper defines the concept of the export diversification, and makes the division on export market diversification and export product diversification; on the basis of the theory of learning by exporting, introducing the knowledge search theory and dynamic capabilitiestheory,this paperanalyzes whether diversification strategy can promote enterpriseinnovation capability and demonstrates the different roles of export market diversification and export product diversification on technological innovation capability.In addition, the paper also concerned about theregulating factors which influence the improvement of export enterprises' technological innovation capability by "learning by exporting" effect, mainly including firm heterogeneity and industry heterogeneity.Second, using The Chinese Annual Survey of Industrial Firms (CASIF) and the Chinese Customs Trade Statistics (CCTS) database,the study selects the sample of the paper by study time, business nature and industry attributes. Referencing to the existing research on enterprises innovation capability, market diversification and product diversification measure method, the paper determines the measurement method of independent and dependent variables, and makes the descriptive statistics and correlation analysis of key variables. According to the study purpose and data characteristics, the paper designs the econometric model and selected measurement methods. Tobit regression results show that the implementation of export diversification strategy is helpful to enhanceenterprise innovation capability:export marketdiversification and export productdiversification have different effect. The property of ownership and industryhave a regulatory role to the relationship of export diversification and the technicalinnovation capability of export enterprise.Finally, according to the related theory and data analysis of the regression results, the paper discusses the practice implications to Chinese domestic export enterprises. Enterprises should try to adopt export market diversification strategy and export product diversification strategy, the establishment of a diversified international network brings diversify sources of knowledge to companies and product diversification helps companies regroup the learned technical knowledge and market knowledge, which both have important implications for the enterprise technology innovation.