A Study On Information Sharing Incentive Mechanism In Tourism Supply Chain

In recent years,all kinds of exotic stories were caught out on the internet,and impact the sustainable development of tourism.Although,some tourism enterprises have achieved a great scale benefits and been successfully listed companies,the development of tourism still have many problems and overall tourism supply chain competition is still weak.The coordination between companies is the key point in supply chain management.Information sharing is the foundation that improves the supply chain harmonious operation,which not only can bring the value and benefits for tourism enterprise,but also meet the demand of reasonable deployment for economic resources and promote the sustainable development of tourist industry.However,because information sharing can cause some economic risk and information cost,many companies don't like sharing their information.Thus,motivating more tourist companies participated in the information sharing is the key point of the researching on this paper.Combined the traditional tourism supply chain theory with internet plus thinking,this paper systemize the characteristics of tourism service industry and make a detailed analysis of the information sharing incentive mechanism between the companies in tourism supply chain.The main body of the article includes three parts.In the first part,based on the traditional tourism supply chain concept,this paper defines tourism supply chain of the internet core and the types of information which tourism supply chain can share;In the second part,finding the influencing factors that affect the information share between tourism companies in supply chain,such as information technology level,information sharing cost and risk,external environment factors.According to the modern tourism development state,this paper build a two level supply chain which make the internet tourism companies as the core enterprise and many tourism supplier as the cooperative enterprise.Based on the "replication dynamics" ideas,the paper establishes evolutionary game model of two game cluster using evolutionary game theory,and analyses its dynamic choice of strategy and evolutionary stability.Finally,according to the inherent principal-agent relationship between the tourism service supplier and internet service agent,the article construct the enterprise information sharing Principal-agency incentive model,discuss the incentive validity conditions to promote information sharing and put forward the corresponding specific measures.