Research On The Countermeasure Of Dalian Telecom 4G Product Marketing Channel Change

The industry of Information and communication is the basis to guarantee the continuous progress of Internet industry and social innovation. After more than 20 years of rapid development, the three biggest telecom operator could provide traditional voice, short message service into the stationary phase, or even decline, that making their business income intotrough. The time of4G, as operators products onthe basis of the 4Gwireless network, which carrying the mobile terminal homogeneity serious, among the three telecom operators business does not have a clear separation, Unicom and Telecom in 3G exclusive product advantage almost be lost; in the prices of the products and similar promotions, operators later the main marketing means is Marketing channel contention, development and management. The channels of social entities face a reshuffle, the three major telecom operators in the entity channel impact greatly. In this case, on the one hand, the three major telecom operators to the traditional social agent channels optimization, compression costs, improve efficiency; on the other side to reduce dependence on traditional social agent channels, improve sales and service capabilities of its own channels, to open up new sales and service channels.This paper based on market-oriented from the 4G age in the time of market economy, as one of the biggest telecom operator in Dalian telecom marketing environment, finding out main problems existing in the development and management of marketingchannels. Fromthis situation, proposed Dalian telecomchannel coping strategies in the4Gage:The first is buildingthe architecture of the channel all for customer. The second is complete the product channel of Dalian telecom market segmentation, customer classification, promote the construction of channels and customer benefit. The third is get a good grasp of design and choice principle of Dalian telecom marketing channels, establish 4G age saleing channel strategy, strengthen the construction of sales team from Quality to scale have been effectively upgrade, around the needs of the customers to create the two dimensionof the service characteristic and ability of the sales team to enhance the contribution to the business operations of the office. The fourth is to strengthen the controlof the various saleschannels and construction strategy,from management to adhere to the development benefits, stimulate the vitality of the channel. The fifth is made of Dalian telecom marketing channel strategy solutions. Facing the good comprehensive Internet, triple play, let the network marketing to adapt to the era of the inevitable requirement conform to the trend, promote physical channels in line with the requirements of the Internet. This study will help to improve marketing channels system and the competition strategy of Dalian Telecom, coordinate of all kinds of marketing channels effectively, avoid the high cost inputs, reach a double upgrade in market share and enterprise efficiency, also be learned by the other telecom operators when they are developing marketing channels.Andtheyarealso learned by other telecom operators in the development of marketing channels.This study will help to improve marketing channels system and the competition strategy of Dalian Telecom, coordinate of all kinds of marketing channels effectively, avoid the high cost inputs, reach a double upgrade in market share and enterprise efficiency, also be learned by the other telecom operators when they are developing marketing channels.