Study On The Interactive Design Of ZhaoCaiMiao Project At Tmall

"Double 11" is a big e-business war in succession in 2015.The famous company Alibaba sells 91.2 billion yuan record, make a national consumption record. It reflects the online shopping gradually recognized and widely involved. In Alibaba platform, the marketing of some big sellers inspires the enthusiasm of consumers, enjoying the flow of dividends.It is a fundamental fact for Shops selling that called customer flow.No customer, no sales. As more and more people open online stores, small and medium-sized sellers gradually rise, the competition of customer number is inevitable, in terms of small and medium-sized sellers, big sellers have more resources advantages in both the human and financial resources.It leads to a status that big sellers customer flow is more and more big, the small and medium-sized sellers flow less and less. How to improve the flow become a serious problem."Zhaocai Miao" project is to help businesses, the company to improve business flow directly, at the same time to be more efficient, for businesses to make a series of interactive marketing tools. The innovation is Combined with the typical marketing scenario merchants, such as new product exposure, anniversary of the shops and so on, form a complete set of interactive games, let the consumer shopping experience more interesting, enhance business brand value and popularity. Through the interesting task activity, workflow is concise, the efficiency of the audit process, improve the user experience and reputation.The topic of this thesis is based on the author's internship experience in user experience design department (TUED),Tmall division, Alibaba. I participate in "Zhaocai Miao" user interaction research and design work of the project. Through "Zhaocai Miao" project development process, This article try to use the emotional design of research methods, the beginning and end of the interactive marketing through product design, makes every effort by affinity and interesting, simple and efficient design, perfect closed-loop integration to build the whole link.