Research On Interaction Design Of Shopping Flow On E-commerce Platform

Industrial Internet is another very large market as the electronic commerce develops mature in the future. The development of industrial Internet would make electronic commerce more complicate and mature. While the research on shopping flow interaction design is relatively insufficient. The interaction design of shopping flow pays more and more attention to user experience design. Under the background, the shopping flow is taken as breakthrough point; the shopping flow task is analyzed based on GOMS model theory. By combining user experience the interaction design of shopping flow is studied and a set of method of interaction design of shopping flow is developed. It is put into experiment based on GOMS model theory.Firstly, the development mode of future shopping website is studied in this paper, from which user research is conducted. The manifest need of users is known by using the user interview method. The Implicit demand of users is unearthed by using many methods such as competitive analysis, intention dimensions, leading user and so on. So the user role model of shopping website can be established. It is emphatically studied such as scenario planning, task pyramid, task process and decision analysis. By combining the content of user experience, interaction design is studied from three sides: information architecture, visual design, risk perception and emotional factor. Thus it can move towards the concrete low and high fidelity design and the shopping flow which is in keeping with the habit of users is designed. Experimental evaluation is also conducted based on GOMS model. The deficiency of design is guided by combining user experience index. Finally, the design and research method is applied into practical program.