Research On The Innovation Of Management Pattern In Jiangxi Expressway Service Area Under Public Welfare Aspect

With the fast economic growth and social development of our nation as well as constant increasing in public travelling demand, social function of expressway service area is becoming more and more important. The public no longer satisfied only with them in providing basic service like catering, refreshment and refueling, but with constant expanding services, enriching and improvement of the quality of service, which can make the expressway service area a real connect of the window of warm service, the relay of security guard, the front of cultural propaganda, the platform of travel accommodation, and the node of emergency care.In recent years, our provincial expressway service area is having great improvement in its hardware environment, service level, business running and brand forming, while still having its shortages in relative decentralized management, lack of service supply, weak intensification and scale benefits. Therefore, it's of great importance to do continuing research on exploring better management mode of expressway service area so as to provide efficient public service supply, improve brand image and fulfill social responsibilities.Based on the reality and future development trend of our provincial expressway service area, and fully usage on domestic and foreign research achievement, this article put forward ideas and methods on innovation of expressway service area. Like to form the concept of leading public welfare, and business operating follows, promote integrative and intensive management, build unified public infrastructure and service standard, set fund for the repairing of public service area, build property service brand, implement Six Protection requirement, enhance price management to insure the same price within cities, provide more personalized services with more conveniences, promote the construction of smart service area and etc. The article sought to provide reference for operating and managing of our provincial expressway service area.