Research On Cigarette Retail Terminal In Tobacco Company Of Zhu Zhou

The tobacco industry from management, Monopoly, "two networks" initial construction began, the implementation of customer management is unidirectional, blunt plus administrative services. At that time management is built on the network, namely the wholesale department and inspectors squadron stationed management. The so-called service delivery is a simple, straightforward inspection regulation. With the development of the times. "With customers to create a successful" concept, building a harmonious tobacco became a magic. Retail end customer relationship management, which is the starting point of all marketing monopoly management is a necessary means to improve business performance, maintain market purification rate; is connected to the industry and customers, consumers ties, but also establish a corporate image, increase industry awareness of effective measures.In this paper, the tobacco company Zhuzhou City as an example, customer relationship management and retail terminals, first described on the basis of the research background, ask questions, and the significance of this study and literature review on the basis of this paper describes the theory and research ideas clearly and research methods. Then explained the status of the terminal building and retail tobacco Zhuzhou and Problem Analysis. The above is the basic situation of Zhuzhou tobacco company, analyze the status quo of Zhuzhou City, Zhuzhou City, the retail terminal building and retail tobacco companies end customer relationship management deficiencies exist and cause of the problem. Subsequently, the article was designed Zhuzhou tobacco retail end customer relationship management solutions. This is the core part of the design from the start, on the retail end customer information database, customer service and retail terminal guidance, the retail end-customer satisfaction management and retail terminal linkage system design and other aspects of the design. Finally, the implementation of safeguards in Zhuzhou City, tobacco retail end customer relationship management improvement program of the article. This chapter will develop appropriate safeguards in accordance with customer relationship management improvement after implementation of the program, including the marketing organizational structure, corporate culture, performance management programs were protected.Through research and strategy development related to tobacco companies Zhuzhou City retail end customer relationship management, the company's long-term development of great practical significance, and other commercial enterprises and retail tobacco terminal building has a certain reference value. Cigarette tobacco retail customers is a terminal body of economic activity, but also to create the most important carrier of tobacco output and wealth, it can be said that it is the development of the tobacco industry and an important part of the resource. Retail customers improve end customer relationship management, we must rely on their own and establish a good customer's business philosophy, through the joint efforts of both internal and external to all members in order to create a beautiful, brilliant and industry performance.