Study On Network Marketing Strategy Of Shanghai Pudong Development Bank

With the development of the world economy regionalization, the strengthening of globalization, as well as computer technology, the promotion and popularization of network technology in the financial sector, show the new trend of development of financial innovation, changing the financial products, financial business, the traditional concept of financial system, the network bank, virtual business, forward contracts and other new financial products,New business arises at the historic moment, accordingly with the network technology and virtual network bank business, make the marketing strategy of commercial Banks There has been a fundamental change. These fundamental changes to domestic Banks, particularly in Shanghai pudong development bank has what problem, we should how to actively respond to, is worth us to learn, think and further in-depth study. This paper mainly studied the Shanghai pudong development bank network marketing strategy. First of all, illustrates the article the research background, significance and research status at home and abroad. Secondly, from the external environment, industry environment and internal environment, financial reform background and so on comprehensive analysis of the network marketing environment of Shanghai pudong development bank. Again, through the study of Shanghai pudong development bank market segment, target market, the market of Shanghai pudong development bank's network marketing positioning. Then, established including product innovation strategy, channels strategy, promotion strategy and the four network marketing strategy of customer relationship marketing strategy. Then, the paper puts forward the guarantee of Shanghai pudong development bank network marketing strategy implementation. Finally, the full text is summarized.Through the study of the Shanghai pudong development bank network marketing, can be awake to recognize the problems existing in the Shanghai pudong development bank and their own shortcomings, which changes the original marketing thinking and marketing methods, and promote the implementation of the scientific marketing management actively, define the market orientation of marketing, the economy developed and more developed regions as a focus on developing market, small and medium-sized enterprises and individual customers as the key marketing objectives, by establishing the perfect network marketing system in an all-round way, meet the demands of the target group to develop innovative financial products, has it been possible to shorten the gap with advanced Banks, obtain a bigger development space and the development of better prospects.