Study On The Relationship Between Tourism Investment And Tourism Revenue Growth In Jiangxi Province Based On GRA And VAR Model

With the rapid development of economy, people's income has been increasing, the tourism activity is rising, and the tourism industry is developing rapidly. Tourism has gradually become a pillar industry in China's economic development, and play a more and more important role in the national economy. Tourism income is a comprehensive index to measure the level of tourism industry in a country or region. The Production factor of Tourism which is called tourism investment has an important role in the development of tourism economy. The relationship between tourism investment and tourism revenue growth has a certain value.This description introduces the current situation of tourism revenue, the current situation and existing problems of tourism investment in Jiangxi province. Related data show that tourism revenue in Jiangxi province has increased rapidly, but there is still a gap between the neighboring provinces. In order to accelerate the growth of tourism revenue in Jiangxi Province, it is necessary to analyze the relationship between tourism investment and tourism income in Jiangxi province. This description selected the Jiangxi Province passenger turnover, travel agencies in Jiangxi Province total, star hotel and the number of scenic spot, as well as the number of tourism employees as tourism input indicators in Jiangxi Province. Select the total tourism revenue in Jiangxi Province as the index of tourism revenue growth in Jiangxi province. Based on the grey relational analysis method, analysis the input indicators and Jiangxi total tourism income of the association, the result shows that the travel agencies in Jiangxi Province is the biggest influence on the tourism income, followed by star rated hotels in Jiangxi Province, passenger turnover,tourism employees and tourist attractions.By construct a vector autoregressive model, the relationship of tourism investment and the tourism revenues are analyzed, and the impulse response function and variance decomposition to analyze the influence of tourism in Jiangxi Province Investment and tourism revenue. The results show that there is a long term cointegration relation between the Jiangxi Provincial Tourism Investment and the total tourism income, and in the short term, the total tourism revenue from its growth inertia effect is very obvious, and generally has positive role in promoting. Increase investment in travel agencies and tourist hotels on tourism income has a positive role in promoting a positive, but also need to dig deep into the potential of tourism revenue.Considering the relationship and current situation of tourism investment and tourism income in Jiangxi Province, it is recommended strengthening traffic infrastructure construction, improve the tourism in Jiangxi Province transportation network, actively promote the major tourist enterprise management construction, supporting major tourism enterprises bigger and stronger, make great efforts to cultivate the talents for tourism industry, adjusting the structure of tourism practitioners to enhance the overall quality of personnel engaged in tourism, enhance tourism competitiveness, in order to provide sustained and effective guarantee for the growth of tourism revenue.