Research On The Brand Construction Of TAX Culture

Cultural competence is regarded as one of the country's soft power, cultural construction and highly valued. In the construction of harmonious society in China, promoting the scientific development of the great practice, the society is transforming from the complex background, pay attention to and strengthen the construction of tax culture has its profound historical and realistic significance. Current, Nanning Municipal State Taxation Bureau cadres present age ageing, knowledge degradation, aggressive weakness, in the promotion of narrow channels, single, subsidies standards gradually, income decreases under the background, how to motivate the team vitality, become the city's tax system the level of each unit the outstanding problem that face; tax culture construction repetition, monotony, does not have its own " culture brand " characteristic, the line is not a lasting, influential brand construction, how to build brand culture, become the important topic of the tax authorities at all levels. The main task of this paper is:the tax culture brand discuss the fundamental theory, combined with the part of the city tax organ culture brand construction of successful cases, in-depth analysis of Nanning Municipal State Taxation Bureau cultural brand construction present situation, analyze the existing problems and causes. Combination of Nanning Municipal State Taxation Bureau to begin " a bureau for a " cultural brand construction, discusses under the new situation, how to strengthen and improve the construction of Nanning national culture, to create "a bureau for a " cultural brand, and enhance team cohesion, learning ability, innovation ability, enhance the soft power and influence.The full text is divided into five parts:the first part:the background and significance, domestic and foreign tax culture brand construction and research contents and methods. From the era background of the construction of culture brand construction, combining the practical significance, analyzes the domestic and foreign cultural brand current situation, discuss taxation culture brand related content and effective method. The second part:mainly relates to taxation culture related to the brand construction of theoretical analysis, from the definition of brand, brand construction to taxation culture connotation and the extension, to create brand theory, brand value theory to analyze the theoretical foundation of the construction of tax culture brand. The third part:part of our city Taxation Bureau cultural brand construction practice, focus on the analysis of Shandong province National Tax Bureau of Weifang City, Jiangsu Province, Lianyungang City Local Taxation Bureau case and on tax culture brand construction some enlightenment. The fourth part:mainly discusses the Nanning Municipal State Taxation Bureau cultural brand construction present situation, existing problems and these problems specific reasons. The fifth part:to further build the Nanning Municipal State Taxation Bureau " of a bureau of goods " culture brand strategy and suggestion.