The Marketing Model Transformation Of PA Co.,Ltd Based On The Theory Of Corporate Lifecycles

This thesis aims to compare and analyze the development characteristics and marketing model of PA Co.Ltd in different lifecycle stages based on the Theory of Corporate Lifecycles.A focused analysis on the marketing dilemma in recession and marketing mode transformation to get out of recession reveals that marketing mode reform can promote enterprise comprehensive competitiveness,and help enterprise get out of dilemma as soon as possible.Hope this thesis can provide sound reference for similar Japanese manufacturing enterprise in China.This thesis mainly utilizes the theoretical research,comparative research,and case analysis,experience summarization to study the marketing model transformation based on the Corporate Lifecycles.Taking the listing corporation,PA as an example,by collecting mass data of the past 20 years,it analyzes the marketing mode characteristics in different lifecycle stages and compare with competitors in the same industry through applying learned knowledge about marketing,corporate strategy and management theory,with emphatically analysis on the recession dilemma.With reference to reformation decision made by PA top management,and combing with Writer's practical experience,it proposes the marketing mode transform solution and guarantee measures to implement the scheme,hoping to help enterprise get out of recession period and again walk into growth period.Finally,it comes to four main conclusions as following.(1)Every corporate development has its life cycle and the marketing mode needs analyzing and adjusting in each lifecycle period.(2)The corporate marketing mode shouldn't remain unchanged.Practice has proven that marketing mode should be customer-centric and adjusted timely in order to adapt to the changing market.(3)Entering recession period does not mean the end of corporate lifecycle.(4)Through analyzing PA marketing dilemma and combining with the Theory of Corporate Lifecycles,it proposes that PA should carry out customer-centric reformation scheme,which can meet the market and customer need.