On The Development Of Dendrobium Candidum Industry In Yueqing

Content:Yueqing is the most suitable areas for dendrobium candidum and the traditional region of dendrobium candidum. The strengths, weaknesses, threats and opportunities of the development yueqing dendrobium candidum industry are analyzed by the SWOT analysis and literature retrieval method comprehensively and deeply. Yueqing dendrobium candidum industry mainly has some advantages, such as superior natural environments,good reputation both at home and abroad cultivation and processing technology, solid industrial foundation. It has some disadvantages, such as natural risk, Product deep processing link, small scale, weak brand effect, mussy criterion. It has some opportunities,such as In line with the big health industry strategy, government support and guidance for industry, the advance of enterprise cooperation and professional cooperation organization.It has some threats, such as the pressure of competition, the market risk.The development of Yueqing dendrobium candidum industry should play advantages,overcome weaknesses, face the threats and grasp the chances to get its healthy development. Therefore, some suggestions are proposed. Firstly, we should strengthen the organization and leadership, guide the dendrobium candidum industry development policies and shape the yueqing unique dendrobium candidum culture. Secondly, we should perfect the industry chain, improve industrial intensification, establishi a fair transparent,open dendrobium candidum industry information system, and establish industrial park, and encourage enterprises to extend the industrial chain. Thirdly, we should line with "priority sectors, liuzhou action" principle, implement a unified brand strategy, cultivate industry leading enterprises. Fourthly, we should r formulate and improve dendrobium candidum products, establish a quality standard system,egulate the industry and perfect quality supervision system. Fifthly, we should increase propaganda of yueqing dendrobium candidum industry development. Sixth, we should set up the supporting system of product markets. Seventh, we should set up the support system of science and technology.