The Study Of Tourism Products In Heng Mountain County Rural Development

Rural tourism caters to the consumer pleasure?leisure?entertainment fitness club, such as a variety of functions to see new requirements, a national, especially after our country rich urban leisure tourism major choice. At the same time local governments at all levels, especially in the government at the county level lead the important growth pole of county economy development, realize the peasants'income, adjusting agricultural structure, innovation is an effective way to solve the problem of agriculture, rural areas and farmers related. With the development of rural tourism entered a golden period, rural tourism industry occupies an important position in the modern service industry in our country, become the important content of modern service industry.Based the research results of this paper synthetically introduces the touris m products in the domestic rural development basic concept and theory basis, t hrough the analysis of the status of tourism product in Heng Mountain County Rural Development and the existing problems, and then use SWOT analysis method, shows that the Heng Mountain County Rural Tourism in the "great He ng Mountain tourism economic circle", "Xiangjiang tourism eco economy belt" and "high iron fly era" in the context of the development of geographical adva ntages, traffic network advantages and historical advantage.Also analyzed the d evelopment of hidden behind the problem of environment, the investment and f inancing system, land transfer, rural tourism planning and management system, etc.. There are products of repeated development of homogeneity, disorderly competition, lack of rural tourism professional managers and practitioners, th e low cultural quality of service personnel, the modernization of rural tourism enterprise groups and the lack of leading leader, lack of incentive and constra int mechanism under market system, lack of the theory and practice of village tourism product development, development lacks the concept of integrated mar keting rural tourism products and so on micro problems also plague of rural to urism in Heng Mountain county.However, the development of an irresistible trend. Heng Mountain County Rural Tourism through rural tourism products of scientific design, different development contributed to the characteristic, the comprehensive development of a series of Heng Mountain County Rural Tourism, the problems existing in the development will be in development is no longer a problem. Heng Mountain rural tourism market Nongchao people will accept the baptism of the market, will gradually master the rural tourism advanced theoretical knowledge, in the orderly competition of win win cooperation, by creating a local characteristics of the rural tourism products and brands, will walk out of a characteristic of Heng Mountain rural tourism on the road, will give the world display their glory and honor of the rural tourism in the international arena, the glory and the dream.