The Research On The Influence Of Customer Knowledge Management On Product Innovation Performance Of High-tech Enterprises

With the knowledge economy times coming, customer knowledge has become an important and available external resource and an important resource for getting competitive advantages. For the enterprises, the customer knowledge has also become a great achievement in responding to the dynamic marketing environment, continuing to increase the knowledge stock, promoting its product operation, improving the customer value and performance, developing the achievements of the customer knowledge and enterprise innovation. It also becomes the inevitable choice for enterprise to realize its steady development ?enhance the key competitive advantages and pursue the innovation performance. More and more enterprises have applied customer knowledge to product innovation activities. The customer's role has been changing from traditional buyer to producer and continuously create more customer value, which will influence the innovation performance deeply.The author comes to this assumption from the sight of market organization, according to the customer knowledge, marketing dynamic capability and product innovation performance theory. Based on which, the author construct the theory models and comes to this assumption by the relationship which impact on the innovation performance. And then search for the intermediary role played by marketing dynamic capability,constructing a theoretical analysis frame of organizing market customer knowledge-marketing dynamic capability-product innovation performance. In order to verify the theoretical assumption, the author takes the high and new technology enterprises as the subjects of questionnaire, and empirically analyze the data by SPSS and Amos.The study conclusion has shown that three dimensions of organizing market customer knowledge, including product or technology level?system level and strategic level, all have positive and striking influence on product innovation performance, of which, strategic is the most remarkable one, and the next is system and the last is product or technology. Marketing dynamic capability plays an intermediary role in every dimensions of organizing the executive ability and product innovation performance, which showing that these three types of customer knowledge have been dug deeply and used by enterprises now, which can improve the marketing dynamic capability to further improve the level of product innovation performance. The possible creative points:(1) The author chooses the high and new technology enterprises as subjects to study the influence from the organizing executive ability to the product innovation performance. And also focus more on the study in product management, which is rarely seen in previous studies.(2) The author studies this subject from the angel of marketing dynamic capability, and used the questionnaire data to do empirical analysis, which can verify its intermediary role and enrich the existing theory studying contents.