Research On The Marketing Strategy Of The Northeast Region Of The ROHM Semiconductor Products

The electronic information industry as the leading industry and pillar industry of the national economy, the average annual growth rate than25%, as the basic industry of the semiconductor industry is the development of China's electronic information industry plays an important supporteffect In recent years, the rapid development of China's semiconductor industry, products are increasingly rich, and gradually in the fierce marketOccupy a space for one person in the competition.The Japanese semiconductor conductor company Rohm semiconductor in the domestic market marketing activities the object of study, research and analysis of the Rohm semiconductor market marketing strategy. According to the theory of marketing,Firstly, the analysis and study of the Roma company's internal and external marketing environment, including political, economic, social, science technical analysis of macro environment analysis and industry of domestic and international surroundings. Secondly, this paper used the PEST tools, and then use the SWOT analysis method, make an objective assessment and Analysis on the Rohm strengthsweaknesses opportunities and threats. In addition, according to the actual situation of STP company and analysis, determine the company product market segmentation, target market selection and market positioning. According to the 4Ps marketing theory, constructed from five aspects:product, price, channel, promotion and customer management marketing strategy combination of Roma for comprehensive analysis and research. Finally, to ensure the effective implementation of the ram's marketing strategy, from the performance management to the relevant departments competing for two aspects, put forward the marketing strategy for the implementation of the support and guarantee conditions.This paper studies the optimization of the Rohm semiconductor marketing strategy has a direct role in guiding, on the other the semiconductor company roots in the domestic market has a certain reference value.