Research On The Relationship Between Corporate Social Responsibility Information And Corporate Performance

In recent years, corporate social responsibility has been paid more attention by domestic scholars, enterprises and consumers, in particular, after poison milk, haze and other issues arise, the researchers in our academic circles and managers in economic circles began to pay more attention to the social responsibility of the enterprise’s role in economic activities. Academia began to focus on whether there is a link between corporate social responsibility and corporate performance, and how corporate social responsibility affects business performance, and enterprises how perform corporate social responsibility. The results of the research on the relationship between corporate social responsibility and corporate performance are similar to those of foreign researchers. Domestic scholars have also got many results such as positive correlation, negative correlation, complex correlation and unrelated and so on. In order to further explore the relationship between corporate social responsibility and corporate performance, domestic scholars consider many factors, such as system, industry and enterprise nature, but so far, there is little research on how the information of corporate social responsibility influences corporate social responsibility. We need to further explore the different forms and different dimensions of the impact of the information of corporate social responsibility on corporate performance, and whether these effects are similar.In this paper, based on the analysis of the existing research results, abstract corporate social responsibility from the specific activities to monolithic dimension and content dimension, then research the influences of negative bias and information distortion effects in corporate social responsibility information on firm performance. Through an empirical study on the 1310 Chinese Listed Companies in the 2013-2014 annual report on corporate social responsibility, it is found that the impact of monolithic dimension and content dimension information of corporate social responsibility have a significant difference on corporate performance, the information of corporate social responsibility in the monolithic dimension has a significant positive impact on corporate performance; when the corporate social responsibility performance is negative, the negative bias makes the content dimension of corporate social responsibility information have a significant negative impact on corporate performance; information distortion has a negative regulatory role in the impact of corporate social responsibility information on corporate performance. Finally, based on the results of empirical research, the author makes suggestions for the practice of enterprise managers and government departments, and proposes the prospect of research and development.