Zhuhai City Post Company Database Marketing Research

In the 1980 s, database marketing began to mature, but in China in the 1990 s before it is widely useful. At the same time, China's postal services are faced with the plight of traditional business slump. How to turn the tables? This is a test in front of the postal person. In zhuhai postal database concepts, characteristics and advantages of the application and development of database marketing in the post and so on, as the research focus on analysis of zhuhai postal database resource advantages, exploring ways of database marketing, implementation procedures, etc., in order to enhance data marketing in the postal business support, improve the efficiency of enterprises.This paper firstly describes some basic concept and theory of database and database marketing, including the current status, development and trend of database marketing. Then, according to the business situation of Zhuhai post, and the necessity of research on postal database marketing background, examples of Guangdong postal service ability, put forward the general steps of database marketing. Secondly, combining the development of Zhuhai post in recent years, analyzes the problems and improve the existing postal database marketing strategy of Zhuhai city. Finally, lists several postal development of database marketing advantage, the prospect of future several important postal business. Such as:e-commerce, third party information service, postal commercial correspondence.