A Research Of Small Cross-border E-commerce Export Logistic Pattern Selection In China

Since the global financial crisis of 2009, our export trade forms gradually changing because of the reduced international market demands. Traditional "container" type trade is being replaced by small-volume, multi-batch trade orders. In this context, China's small cross-border E-commerce is developing rapidly, accompanied by a growing demand for cross-border logistics. At present, the development of cross-border logistics lags behind the development of cross-border E-commerce, which has become an important factor restricting the development of cross-border E-commerce. Cross-border logistics issue has become the focus of attention academia. For the export sellers of small cross-border E-commerce, selecting appropriate cross-border logistics pattern from the existing logistics pattern is a key factor to reduce costs and enhance overall competitiveness. So, now which are the major logistics patterns of cross-border E-commerce? How can the seller choose the appropriate one? This paper aims to provide recommendations and methods to help sellers of cross-border E-commerce optimize logistics pattern by study those issues.By analyzing the status quo of cross-border e-commerce and cross-border logistics, we found that the development of cross-border logistics lags behind the development of cross-border e-commerce. This is reflected in the following aspects:high logistics cost, slow logistics speed, poor logistics security, low logistics information visualization. For the sellers of small cross-border E-commerce, they do not have the ability to change the present environment of cross-border logistics, what they can do is select the most appropriate logistics pattern. By focusing on a case study of "AliExpress" platform, this paper summed up the main logistics patterns of small cross-border E-commerce export as:International Postal Services, International Express Delivery, Overseas Warehousing, Fourth Party Logistics. From the choices of "Aliexpress" platform sellers, we know that logistics service capabilities, logistics costs, sellers risk control ability are important factors for seller Logistics Choice.In this paper, we use AHP, by comparing the advantages and disadvantages of the four patterns in logistics costs, logistics efficiency, logistics constraints, inventory risk, we establish judgment matrix to calculate the score weights. If a particular seller can make their own sort emphasis on the four elements, then we can draw the level of the total ranking table and make judgments on the four logistics patterns. But in this way, we just considering the major Micro factors which affect the patterns selecting, most times, the sellers also need to take the economic system environment of target Country into account. On the basis of considering target Country's economic system environment and domestic Country's logistic environment, we can select the best logistics pattern or a combination of logistics optimal pattern by using AHP.However, sellers of small cross-border E-commerce can only select appropriate logistics pattern from the existing patterns. In order to optimize cross-border logistics environment, the government, cross-border E-commerce and logistics companies should work together.