Study On The Status Quo And Development Of Enterprises MicrobloggingMarketing

It can be seen a strong growth in the size of active users and advertising revenue from the released 2015 Earnings of Sina Weibo. However, many enterprises still think little of microblogging marketing,the proportion of network marketing also has not yet reached the required level, there is still huge room for development. Therefore, making an intensive study of the current status quo of enterprises microblogging marketing is meaningful.Through systematic sampling method, I selected 100 enterprises of Automobile, Electronic Information, Finance, Real Estate, FMCG, Culture, E-commerce, Home Furnishing, Tourism and Apparel in 10 industries as the research objects, then, made an investigation and studied on the retrieval of the selected samples enterprise micro-blog, carried on the statistical analysis to the micro-blog operating conditions of selected samples for processing the data, and did the correlation analysis, moreover, did an analysis of the current enterprise micro-blog operating conditions. To sum up the current enterprises micro-blog's achievements, including enterprises make full use of the media characteristics of micro-blog, play interactive function, create a fan of the economy, explore the needs of users, expand the service channel, and complete the initial mobile marketing ecosystem. At the same time, found the problems that current enterprises micro-blog operators pay little attention to the content of the quality, the relationship with fans tend to one-way, functions are insufficient, lack of accurate customer, and not play integration advantages. Then from five aspects of the location, content, management, interaction, evaluation, combined with cases put forward microblogging specific marketing strategies. This paper has certain practical reference value for the enterprises to carry out marketing activities of micro-blog, and help enterprises to explore the future development path of microblogging marketing.