Current Situation And Operators Strategy Of Chinese Enterprises Official Microblogging

Use new media to move traditional marketing process "online" is a marketingtrend of the present era which can not be ignored."Micro blogging" as the protagonistof the network of social media today has brought the craze of online marketingrevolution of enterprises. This article is based on a current hot topic in the enterprisenamed "I am a singer" which sponsored by Liby, on enterprise micro bloggingmarketing purposes, participation, status of the development, problems analyzed.Studies have shown that the main purpose of enterprise micro blogging marketing is toexpand brand awareness and corporate influence; Use event marketing to increase theamount of fans is a popular participation; Enterprises gradually tend to construct anofficial micro-mirco-Bo matrix overall coordination; The lack of differentiation andlong-term comprehensive plan is part of reasons why micro blogging can not work asexpected. This article uses the literature study, case analysis, comparative analysis andother methods to conduct research, which mean to find a way of the developing of thefuture of Chinese enterprise micro blogging marketing.