Study On Molding Service Image Of N Province Office Of SAT

With the development of economy and society, our government pays more and more attention to the problem of image. To straighten out the relationships with the masses and realize the harmonious development between economy and society, the Chinese government is actively changing the style of work and striving to create a service-oriented government and mold a good image. As one of the functional departments of our government, N Province Office of the State Administration of Taxation (SAT) is also facing a series of challenges in mold of service image. By using the CIS theory, this paper makes a deep analysis on the service image of N Province Office, reveals the existing problems, illustrates the causes of problems, and then sets the method, framework and content for molding it. The author clearly puts forward the core contents of mind identity (MI) for the service image of N Province Office, which are equality, dialogue, specification and quality. Then the designs for specific operation of its behavior identity (BI) are made to shape the internal and external behavior. Finally the focus on visual identity(VI) of the service image are emphasized, which is to consolidate foundation and extend meaning. It is by means of application of CIS theory that the author does his best to help N Province Office mold high-quality, systematic, hierarchical and professional service image which the taxpayers are satisfied with.