Analysis On The Synergy Effect Of The Merger Of Youku And Tudou

Network technique continues to innovate every year, at the same time also led to the rise of the online video.The online video industry after ten years of survival of the fittest, the rest of the enterprises are very strong, so various companies have to snatch copyright resources, lead to the price of copyright rise, at the same time, the bandwidth costs are rising.The whole industry is in snatch melee, funding and profitability difficulties can not be effectively resolved for a long time. Youku buying Tudou is the largest M & A case in the industry in the current domestic, not only the online video industry is in the reshuffle, but also would surely provide valuable reference for the future M & A activities in the online video industry.The merger of Youku and Tudou caused an uproar in the online video industry, outside are also waiting to see whether this powerful combination can achieve the "1+1>2" synergistic effect. The overall objective of this dissertation: the dissertation evaluates and analyzes the synergistic effect of the merger of Youku and Tudou, then bases on the inspiration and thinking of case, and gives some suggestions for online video enterprises how to achieve better synergies.The contents of this dissertation are as follows: First,the dissertation reviews the related research of mergers and acquisitions, synergy theory and synergistic effect evaluation; Then, this dissertation studys mechanism of production of management synergy, operating synergy, financial synerg. The dissertation gives different identification methods for this M & A case,bases on the analysis of merger synergies, it combines with the characteristics of the case to establish financial evaluation index system; Case analysis, applide the theories and methods which presented in this dissertation to the case of Youku buying Tudou. The dissertation qualitativly recognizes the possible synergistic acquisitions from this M & A case,then uses financial evaluation index system for quantitative analysis of the case, and analyzes the reasons which influence the synergy effect; Inspirations,and the dissertation gives some suggestions for online video enterprises how to achieve better synergies in M & A activity; The end is the summary and prospect.