| So far 2015, the overall market scale of China mobile gaming has break through 40 billion Yuan,with data of 366 million players,68 thousand developers,400 thousand games,the market scale has surpassed America, become the world's largest gaming market. With the development of radio technologies of 4G, habit-formation of user, exalting of mobile phone performance and network bandwith,the mobile gaming market lead to the direction of more money costly severe game, IP game, innovational and Subdivided market segments. However, as the market early involver and the foundation network provider, carriers was strongly impacted by Apple, Google and Tencent as the representative of the Internet giant's OTT(over the top service), so far only in a weak position in the market, exist the risk to be pipelined and marginalized, the data of carrier's mobile gaming platform and it's participation time, engagement, the company's market volume are poorly matched.From the perspective of mobile gaming platform development,to the relevant theory, the present situation of game platform development at home and abroad is discussed at first;Then the status of E carrier mobile gaming platform development is studied; Thirdly Aspects of the E carrier mobile gaming platform competition environment is analyzed, E carrier current competition situation in mobile games platform market and it's business model is compared,with SWOT analysis integrated, E carrier gaming platform advantages and disadvantages, development opportunities and challenges is pointed out; And finally E carrier mobile gaming platform development ideas and priorities is analyzed; Article concludes, E carrier have two advantages of flow inlet and brand,should has promising future, and also give specific six possible policy recommendations that will bring carriers mobile gaming platform and similar internet+platform enlightening constructions on platform creation and development. |
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