On Uses And Gratifications Of Mobile Online Game

In recent years,the rapid development of network technology and the large-scale popularization of smart phones have made mobile games surpass the traditional client-side online games and become the main form of online games.At the same time,more and more female users are participating in various mobile games and showcasing the strong gaming enthusiasm and consumption potential.However,I have to admit that at present,the number of games for female users is relatively small,and the demand of female users has not been truly satisfied.Based on the theory of "use and gratification",this paper takes the female users of mobile online game as a research object,and uses in-depth interviews and questionnaires to summarize the aspects of female users in the game selection process.Intrinsic motivation,and what specific behaviors will occur during the game,roughly restore the psychological trajectory of female users from game selection to play to final harvest satisfaction.This paper is divided into six parts to study several issues separately: The first chapter introduces the research background of this paper,the relevant research status at home and abroad and the main research methods.The second chapter introduces the concept of mobile online games,which briefly introduces the mobile game in China.The development process and specific characteristics;The third chapter designs the theoretical model,and through the in-depth interview content,summarizes the game motivation and game behavior types revealed by the interviewees,designed into a questionnaire;the fourth chapter describes the female user profile,and then uses SPSS 22.0 pairs The questionnaire data was quantitatively analyzed,and four specific intrinsic game motives,four external game motives and five game behaviors were extracted and named.The game motives,game behaviors and satisfactions extracted from the previous paper were analyzed and found to be regular.On the basis of the previous research results,the fifth chapter reveals the female users' demand for mobile online games.Finally,the article is summarized.The final study found that young students are the main components of female users,female users are more inclined to casual puzzles,fostering classes,MOBA and shooting games in terms of game type preferences.In terms of game motivation,the audio and video experience is the main external motivation for female users to choose a game,while the intrinsic motivation is from the needs of leisure and entertainment.In terms of game behavior,the most behavior of female users in the game is cooperative behavior,and it is their interest to cooperate with other users to achieve success.At the same time,it is also found that education has become a major factor affecting game motivation,and has a positive impact on game motivation.Game motivation has a positive influence on game behavior,and the primary factor affecting satisfaction is the intrinsic motivation of female users..Finally,the author summarizes the four major needs of female users,one is the combination of “hard core” content and feminine style;the second is the expectation of the game story;the third is the enthusiasm for game content ecology.It is expected to provide a reliable basis for mobile online game manufacturers to grasp the psychological psychology of female users and meet the game needs of female users,and can make a modest contribution to the development of Chinese mobile online game industry in the future.