Research On The Best Size Of Crowdfunding Of The Risk Analysis And Crowdfunding Strategy

Since the introduction of the crowdfunding to China, it has made considerable progress and won attentions everywhere in China. There are many local conditions of local innovation, but the high risk of all the chips has been questioned. Based on China’s national conditions, there have showed many local innovation. However, the high risk of crowdfunding has been questioned. Crowdfunding as a new Internet banking, is expected to solve the problem of small and medium enterprises financing difficulties, and to ease the contradiction between supply and demand of funds. Especially in China, crowdfunding has been valued as a useful financial innovation.Therefore, reveal crowdfunding about its risk mechanism, explore the impact of the project of crowdfunding, and solve the bottleneck of crowdfunding platform for the development and innovation of China’s financial innovation is of great significance.In this paper, through the domestic and foreign development of the history of the development of the system combing, we combined with the development of China’s crowdfunding’s mode of development and innovation. We summed up platform issues and institutional issues for crowdfunding, and on this basis, to extract the risk types of outstanding platform and the impact of the key factors affecting the success of the project.On the basis of the existing literature, we take the case study method, analyzing the platform and project case both in domestic and foreign. Then find the facors that impact the success rate of the crowdfunding project. At the same time,we put forward targeted investment strategy and risk prevention measures through the analysis of foreign advanced crowdfunding platform case, to provide direction and guidance for the development of China’s crowdfunding platform.