Study On Micro Marketing Model In Consuming Electronics Industry

Since the concept of "company" was born, the marketing model has been a very important part in business operation, and it is also one of the most discussed topic. However, the traditional extensive marketing model can not meet the requirement of the meticulous market with constantly changing, and also the investment returns of traditional marketing model is decreasing. A new marketing method with convenience and effectiveness that can be adapt to market changes is explored by managers. The micro marketing was born in this situation, and it was preferred by a lot of companies with the advantages of low cost, fast reaction, accurate location and strong interaction.It has become a part of modern consumers'life, from the popular Microblog (it is also the first media that micro marketing model appeared) to Wechat with a above 0.7 billion active users and vivid micro film, mobile APP, micro shop and micro page. This also shows the charm of micro marketing, and creates a new business model and marketing method. The theme of this article is:micro marketing.The study object of this article is marketing model and micro marketing model in consuming electronics industry, according to analysis and thinking, using the study results on marketing management theory and the successful experience on other consuming electronics companies, micro marketing model in consuming electronics industry is discussed, and a practical solution is proposed.