A Securities Company Development Strategy Research

At present, China’s economic development is in the key period, the development of the securities market is faced with many opportunities and challenges, and the competition pattern China firms will also change. That how to adapt to the new market environment challenges so as to seek survival and development space in the fierce competition is the he problem of the future development that each broker must face and solve. As the national large and integrated kind of innovative pilot securities companies, how to formulate the development strategy and make the company more competitive to get considerable development, is a problem of the A Securities Company Limited ?s current urgent needs to study. At the same time it can provide useful reference for the same kind of securities of the company’s development strategy, which is of important practical significance to the topic.This paper firstly in the introduction describes the research background and significance, through combing the theories and methods of enterprise development strategy, elaborated the Potter five forces model, and then on the development status of A securities company are analyzed, clear the main problems existing in A securities company, and has carried on the analysis. After the adoption of securities companies of international and domestic environment of A securities company to carry on the analysis, has carried on the analysis of Potter’s five forces model and conclude that the development strategy of A securities company, namely the transition of development strategy and business development strategy and support the development of strategy.According to the studies,A securities company should implement the strategic transition with the stable development of the brokerage business basis, mining and cultivation of investment banking and fixing income and other new with the core competitiveness of the business and putting forward to the marketing 、 product differentiation, service system, so as to establishing A securities company’s core competitiveness.