Study On The Marketing Strategy For Index Funds As Wealth Management Products In Commercial Bank A

Under China's rapid economic development, social environment, China's financial industry has been rapid development, especially the banking sector, not only in quantity, but also on the scale of the development have been greatly improved. In order to effectively improve the individual's income to meet the needs of individual investors, many of China's commercial banks have p rovided appropriate financial products in order to provide more investment banking activities for individuals, to help individuals increase revenue. However, with the commercial growing financial products in a variety of options for individuals, but also greatly increase the degree of competition in the market commercial bank financial products, hindering the promotion of commercial financial products. In order to better achieve development results, A commercial bank index funds launched financial products, the product launch, while broadening the scope of business A commercial bank financial products, it also provides a variety of investment banking for the public selection. However, A commercial bank index fund financial products after the launch, did not achieve good sales results, which greatly affected the A commercial bank index fund financial products sales initiative. In this regard, this article marketing strategy A commercial bank financial products index funds as the research object, based on the i ndex fund financial products marketing related theory analysis, focuses on the A commercial bank index fund financial products Marketing status quo and problems, and then the problems for which propose appropriate marketing strategies, in order to help improve the marketing of commercial banks A performance index fund financial products.In this paper, the marketing strategy A commercial bank financial products index funds as the research object, from the five aspects of the marketing strategy A commercial bank index fund financial products studied, specific contents as follows: the first chapter, discusses the research background and significance, research status, content and methods, research ideas and innovation; second chapter index fund financial products marketing theory outlined, mainly related to index funds for financial products marketing theories are discussed, including its definition and characteristics of index funds, marketing management, SWOT analysis method; the status quo Chapter III A commercial bank index fund financial product marketing and problems of analysis, the main analysis A commercial bank status quo index fund marketing of financial products, and the method of the survey analyzed the existing problems; In Chapter IV, the author discussed the marketing improvement strategy for index fund products of Commercial Bank A, proposing specific solutions for problems existing in the marketing of index fund products of the Bank. In Chapter V, the author mainly talked about the implementation of the marketing improvement strategy for index fund products of Commercial Bank A, putting forward specific measures for the implementation of the strategy. At the end, the author makes a conclusion and looks into the prospect of future study.