Research On Marketing Strategy Of Financial Products Of Jiutai Rural Commercial Bank

Deepening the reform of financial system provides new opportunities for the development of various types of commercial banks,but also puts forward many new requirements.As a local commercial bank,Jiutai rural commercial bank has great development pressure in the new era.The marketing of financial products has become the main business of Jiutai rural commercial bank.The marketing situation of financial products has a direct impact on the bank’s revenue,new customer development and so on.By analyzing the marketing situation of bank financial products,we can find that under the influence of many factors,there are many problems in the marketing level of financial products,most of which are reflected in the selection of marketing strategies.At present,the profit contribution of financial product marketing is increasing.In order to better drive the financial product marketing business,it is more and more important to optimize the corresponding marketing strategies,and the selection of series of influence strategies should be better solved.The advantages and disadvantages of financial product marketing of Jiutai rural commercial bank are more and more obvious.The issues and factors to be considered in financial product marketing strategy innovation are also increasing.With the continuous change of financial product marketing environment,the actual effectiveness of the inherent marketing concept,mode and strategy is further reduced.Financial product marketing innovation has become more of the innovation of financial product marketing strategy.In the future,how to innovate and optimize the financial product marketing strategy,and how to contact the effective marketing strategy selection to enhance the financial product marketing competitiveness It is also worth pondering.This paper will make a specific study on the selection of financial product marketing strategy of Jiutai rural commercial bank.The first chapter focuses on the research background,significance,methods,contents,etc.;the second chapter analyzes the basic status quo of financial product marketing under the background of Internet finance,as well as the specific problems existing in the marketing level;the third chapter analyzes the financial product marketing environment from the internal and external perspectives,and analyzes the advantages,disadvantages,and opportunity threats of financial product marketing with SWOT analysis method;the fourth chapter In this chapter,based on the marketing situation of financial products of Jiutai rural commercial bank,some reasonable suggestions are put forward on how to choose marketing strategies.