A Research On Efficiency Of Mobile Game Company In China Based On DEA

The popularization of smartphone applications has pushed the mobile gaming industry, which is the newly emerging industry, into rapidly developing. At present, there is a lack of method applying DEA to analyze the performance appraisal of mobile gaming listed enterprises in our country. According to the study of the gaming industry in China, the research method is mainly based on the industrial organization theory, lacking the empirical analysis of gaming enterprises. For the research scope, gaming enterprises are viewed as a whole in most correlation studies. Though mobile game belongs to online game, it has many differences with the traditional online game, and will influence the performance of mobile gaming listed enterprises directly.The main contents of the study in this paper are as followed. Firstly, it reviews the history of gaming industry, and focuses on the development and status quo of mobile gaming industry, analyzing its situation in our country from the perspective of market size, consumer structure and number and gaming products segmentation. Secondly, through the method of comparison, the paper systematically expounds the evaluation methods of enterprise performance, comparing these methods and then selecting the method of DEA to study the performance evaluation. Lastly, this article analyzes the market performance, efficiency and structure of nine of the mobile gaming listed enterprises in China, and puts forward countermeasures to improve the performance level of mobile gaming industry according to the assessment result.