Research On Optimization Of Oil Product Reatailing Network Of China Petroleum Corporation Haerbin Branch

Compared with foreign oil companies,,there are virous deficiencies and gaps on management mode and business concepts in China Petroleum Corporation. In order to enable enterprises to long-term success, It is of important significances to the long-term and stable development of China Petroleum Corporation, therefore, we should highlight the construction of network of our company in that it is our lifeline.In this essay, first of all, it is the backgroud, purpose, and signi ficance to the study of this subject, Binding studies experts at home and abroad, introduces the mainline what we will research, then, this essay describes three theoretical basis-the theory of markting, supply chains, and retail location theory from management perspective. It analyses the present management situation between domestic and foreign, meanwhile, concentrates the sucessful case of abroad on refining oil retail network, Finally, it obtained retail network optimization is a necessity for the rapid development of enterprise. The main body of this essay, through a large number of detail data of markting, analyses network status, the supplying of market, the main customer group, competitive of China National Petroleum Corporation, Heilongjiang Branch. It points out the problem of Heilongjiang Branch(especially Harbin Branch), and summerizes the major impact factor in volume of sales of gas station. According, this essay presents the pricpine in refined oil retail network optimiztion, putting forward to optimize refined oil retail network, Eventually, it proposed four related measure to optimizition combined Heilongjiang sales company actual situation.