| China condiment industry, has entered the era of separatist warlords. At the same time, some foreign condiment companies are very optimistic about the development potential of China's condiment industry market, these foreign companies are accelerating the pace of domestic well-known enterprises, these multinational companies to enter the consumer market will become more and more detailed. In the current increasingly competitive market competition environment, with its own unique technology, differentiation of core products,consumer trust in the brand, delicate and thoughtful after-sales service, is an important issue related to the survival and development of enterprises.In the face of the continuous subdivision market. Yantai Xinhe enterprises in the domestic and foreign vinegar beverage market of competition environment analysis, combined with consumer survey data launched a xiguan vinegar,vinegar juice vinegar. As a traditional condiment production enterprises, Yantai Shinho enterprise in Heilongjiang Province to promote this brew vinegar to drink the main functions of the new products, and lead the consumption habits of consumers is the main subject of this study.This paper is made up of four parts. The first part of this paper is to determine the purpose and method of this research by using a solid theoretical basis for the research of domestic and foreign literature. The second part is mainly from the industry and the internal and external environment analysis, the actual acyl vinegar Market environment. The third part is mainly based on the theory analysis and the analysis of the competition environment of Heilongjiang Province, combined with consumer survey data for the product positioning point out the direction, a clear direction of enterprise development. The fourth part is mainly about the combination of the market situation and put forward the promotion strategy of the product in the Heilongjiang market and the implementation of the specific promotion strategy. |
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