Wang Shuyou Vinegar Branding Strategy Research

China’s Vinegar brewing industry have been a rapid growth in recent years, both in the size of the overall market capacity and the numbers of big enterprises. New products and emerging market segments can better meet consumer’s demand, it also has great potential. However, China’s vinegar brewing industry is still in the low concentration of the "Warring States Period", the regional characteristics of the industry is significant, while the presence of a large number of SMEs makes the price is extremely competitive, in order to reduce costs even at the expense of product quality and safety, to the entire industry’s reputation has caused tremendous damage. Vinegar brewing industry wants to continue to be healthy and rapid development, need to shift from price competition, to product quality and brand competition.As "a hundred years old brand" Wang Shuyou drops of vinegar, has a long history, culture and quality of experience, precipitation processes, in recent years, production and sales have also been a rapid development. However, the current face of increasingly fierce market competition, Wang vinegar, compared with an industry leader, there is a big brand awareness, reputation and customer loyalty gap. Company want to achieve rapid development, we must break through the lack of Brand promotion bottlenecks. This article has also selected Wang Shuyou drops of vinegar brand promotion strategy as a research point to explore the "old and famous" brands in contemporary society to promote competition to achieve breakthroughs in business can continue to support the rapid and healthy development.This total can be divided into three main parts, the first section contains two chapters earlier. This part introduces the research background, objectives, issues and research methods, ideas, and also on a comprehensive literature review in-depth to provide a solid theoretical basis. The second part consists of three and four chapters, respectively, from the industry and enterprise level analysis of Wang Shuyou drops of vinegar brands are the realities, combined with the previous theoretical analysis, for the corporate brand campaign pointed out the direction of development. The last part is in front of two parts, based on the proposed specific Brand promotion strategy, business development direction and strive to improve the Wang Shuyou drops of vinegar have their market competitiveness.